V.V Food & Beverage Co., Ltd.

VV Group was established in October 1994. After 20 years' development, it has developed into a cross-regional and cross-industry large-scale private enterprise group with total assets of 15.8 billion yuan. VV group is the largest soybean milk production enterprise in China, Top 500 and one of the top 10 food production enterprises in China. It has more than 30 production bases of milk and soybean milk, and it has more than 100 modern food production lines. VV group has earned 26.3 billion yuan of sales revenue, and the taxation of profit is 2.67 billion yuan. VV Group has won the honorable titles of the Top Ten of the China's Food Safety Enterprise with High Sense of Social Responsibility in the Area of China's Food Safety. VV Group adheres to the principle of "Honesty is Foremost" in its business activities and thus has created a good corporate image. The companys credit is rated as AAA.
VV Group is a national leading enterprise in agricultural industrialization and a model enterprise in the agricultural products processing industry. It persistently pursues the goal of "promoting enterprise development and making farmers rich", which is also its business philosophy. Through unremitting efforts, thousands of households are increasing incomes and becoming wealthier, which effectively adjusts the local agriculture structure and brings social benefits. Such leading comrades of the Central Committee as Hu Jintao, Li Peng, Zhu Rongji and Wubangguo have visited VV Group and given high praise and encouragement to the efforts the Group has made to help the farmers to become wealthier.
In June, 2000, VV Stock was successfully listed in Shanghai Stock Market. It marked a new step VV Group had made for transmitting from single product operation to capital management. With its edges in brand, technology and capital, it was well prepared to consolidate the industry and expand the original scope. Over ten diary processing bases and cow breeding bases have been established in Jinan, Weifang and Jining of Shandong Province, Xi'an of Shannxi Province, Wuhan of Hubei Province, Zhuhai of Guangdong Province, Xinjiang Autonomous Region, Yinhang of Ningxia Province and Xuzhou and Wuxi of Jiangsu Province.
In 2010, a soybean base in Suihua, northeastern part of China was established to integrate the soybean sources in this area and nurtured the quality variety VV No. 1 soybean. The international competitiveness of soybean in northeastern part of China was thus raised up. VV Group boasts a perfect product distribution network. It has invested more than 80 million yuan in constructing seven regional product distributions and delivery centers in north, south, central, southwest, northwest and northeast China, conducting carpet marketing, to the degree that provinces have branch companies, cities have marketing departments and counties have agents. VV Group's distribution network encompasses the urban and rural areas of China.
VV Group has timely turned to the adjustment of structural development strategy according to the national macro-economic environment and its own conditions, and gradually formed a scenario with "grand food, comprehensiveness, diversity and internationalization". It has signed strategic cooperation agreements with Otsuka and GuiZhouChun Liquor Industry Co., Ltd.. In 2012, VV started to control the holding of "GuiZhouChun", one of the ten famous liquor brands in China and basically completed its industrial layout in the liquor plate. In December, 2013, the group acquired 51% equity of YiQingYuan Tea Co., Ltd, and now it is under sound operation.
The group has actively introduced high-level talents and the total number of technicians reaches 3000 including those with doctoral or post-graduate degrees. It has established a national post-doctoral research center and built a provincial center of "nutrition and functional food research and development center". VV's research on soybean has reached international advaced level.

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