Industrias Imar ltda

Industries imar, are a familiar company that was founded on l967, by mr. Jesus enrique ruiz and augusto ruiz, their brother. The company arose to mainly take care of the necessities of furniture that were occurring in the towns of antioquia (colombia) as a result of bonanzas coffee, by the opening of cafeterias, bars and hotels.
In the beginnings of the company the import of a doubler machine of pipe was made from Italy, of mark blm, in order to be the productive center of the company. During many years that machine was the most advanced technology in processes of doubling in the city.
With the arrival in 1987 of mr. Juan rafael ruiz to the management, don enrique's son, the company underwent a drastic change of direction. Juan rafael with an administrative formation, saw an opportunity at the market of furniture for the home, and when seeing that channels of distribution for that type of furniture did not exist, he initiated the opening of stores that took care of the consumer directly.
The metallic furniture had a big height between the middle-class; the opportunity consisted of directing to this tendency towards the popular classes due to the low costs del product.

The stores were conceived as points of discount with a supply based on the immediate delivery. The production was, no longer directed to special processes, but oriented to the series production, where the functional design of the furniture also responded to its rapidity and facility of production.

The decade of the 90's was the consolidation of the multitubos trademark in the local market, getting to have a clear leadership in the supplying of the popular furniture. The absence of trademarks recognized and the negation of certain companies to the advertising investment were also a new opportunity of growth. The regional channel teleantioquia and its modality of classified warnings were seen by the management like an excellent opportunity to fortify the promotional activities of pymes

It manages then to have a trademark recognized in the popular sector, but it came the recession at the end of the 90's and beginnings from the 2000, which brought drastic diminutions in the sales, taking to the company to a new search: The line of office and cafeteria. Strengths which the company had developed in the popular market as functional designs to low cost and rapidity of production gave the opportunity him to penetrate in the office market, that offered for the company, better margins and cycles of sales, different from the direct market.

Just as the import of the doubler machine of Italy, the first project consolidated in the line of office was a plastic mold for a chair interlocutor, a project that allowed to have an exclusive feature in the product and it gave to the company a competitive advantage him. Around that development it has been consolidated a supply that includes from university chairs until parts for office to arrivimg at chairs of cafeteria with advertising intentions.
Imar industries continue being a familiar company with managemental criterion, developed with own resources and a clear vision towards the trade. To its characteristics of productivity and low costs another quality is added: The flexibility, a permanent desire to find viable markets in the development of furniture. We are consolidated in the market of the metallic furniture like one of the most important companies in its branch, reason why it has created the mark offiline, division in charge of the lines of office (chairs revolving interlocutors, chairs for waiting room, chairs, writing-desks, etc. ), cafeteria (butacos, tables and gannet)
Products with excellent design, good price and high quality, providing the total satisfaction to our national and international clients.

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