List of Addresses PT JAPFA COMFEED INDONESIA Tbk

The consumer Business Division was formed in late 1996 as a strategic business unit of Japfa The intention is for this Division to act as a strategic change agent to initiate and create the necessary evolutionary momentum to achieve Japfa vision of becoming a mainstream food company.

Accordingly, the aim of the Division is to assemble and build the critical organizational capabilities and culture of a consumer branded food business. Its mission is to apply this capability to intensify the downstream value adding activities to Japfa core products.

The Consumer Business Division product portfolio today includes processed meat products, confectionary, beverage, value added meat and dairy products. To consolidate its fledging product portfolio, there are plans to expand the business scope to related supplementary products areas over the medium term.

Although only established recently, the Division has already acquired some traditional regional household brands including Hollanda for biscuit products, Miami for confectionary products and Fresh & Orson for beverage products. To complement these established brands, it is also developing a distribution network for some new brands including So Good for value added meat products and Greenfields and Yahuii for dairy products.

With 7 manufacturing sites located close to major population centers, the Divison markets and sells it products through its own distribution network of 4 regional sales branches, servicing directly or indirectly some 250,000 retail customers spread across 25 primary and 117 secondary cities within the archipelago of Indonesia. In addition it has exported to over 30 countries.

To effectively supplement its distribution and sales penetration through traditional distribution channel, the Division has recently invested in the development of an innovative end-user-direct distribution channel in Indonesia. This enables the Division to effectively market its products directly to consumers within large population catchment areas in and around the primary cities of the Java island. This development is driven primarily by the need for a shorter distribution channel for the efficient marketing of frozen and chilled products (value added processed meat products) and fresh or short shelf life products (bakery goods and dairy products).

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