Owners of small businesses have limited resources to spend on marketing activities. Concentrating their marketing efforts on one or a few key market segments is the basis of target marketing. The major ways to segment a market are:
Geographical segmentation - developing a loyal group of consumers in the home geographical territory before expanding into new territories.
Product segmentation - extensively promoting existing best-selling products and services before introducing a lot of new products.
Customer segmentation - identifying and promoting to those groups of people most likely to buy the product. In other words, selling to heavy users before trying to develop new users.
Geographical segmentation - developing a loyal group of consumers in the home geographical territory before expanding into new territories.
Product segmentation - extensively promoting existing best-selling products and services before introducing a lot of new products.
Customer segmentation - identifying and promoting to those groups of people most likely to buy the product. In other words, selling to heavy users before trying to develop new users.
| Company Name | automarket inc |
|---|---|
| Business Type | Distributor/Wholesaler |
| Main Products | Computer, desktop, laptop, cellphone, PDA, pocket PC |
| Total No. Employees | 5 - 10 People |
| Legal Owner | Edy Wong |
| Year Established | 1988 |
| Total Annual Sales Volume | US$5 Million - US$10 Million |
| City | Pekanbaru |
| Province/State | Riau |
| Country/Region | Mexico |
| Contact Person | Mr. OSCAR J POUMIAN LEYVA |
| Telephone | 6**********8 View all, please login |
| Mobile | 6***********7 View all, please login |
| Fax | 62-761-62418 |
| Street Address | Jln Sudirman 256 |
| sell123 URL | http://www.sell123.org/company/Mexico/562927.htm |
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