Shoprite Checkers (Pty) Ltd

OVERVIEW
The Shoprite Group of Companies, Africa's largest food retailer, operates 1181 corporate outlets in 17 countries across Africa, the Indian Ocean Islands and southern Asia, and reported turnover of R38, 950 billion for the 12 months to June 2007. The Company's head quarters are situated in the Western Cape province of South Africa. Shoprite Holdings Ltd is a public company listed on the JSE Limited, with secondary listings on both the Namibian and Zambian Stock Exchanges. Its ownership therefore lies in the hands of its almost 5 000 shareholders. The Group is continuing its implementation of a strategic expansion programme to maintain its position as the leading food retailer on the continent.
THE GROUP
Shoprite Holdings Ltd comprises the following entities: the Shoprite Checkers supermarket group, which consists of 366 Shoprite supermarkets; 115 Checkers supermarkets; 24 Checkers Hypers; 99 Usave stores; 20 distribution centres supplying group stores with groceries, non-foods and perishable lines; 171 OK Furniture outlets; 14 OK Power Express stores; 32 House & Home stores; and 97 Hungry Lion fast food outlets. Through its OK Franchise Division, the Group procures and distributes stock to 29 OK MiniMark convenience stores; 26 OK Foods supermarkets; 61 OK Grocer stores; 56 Megasave wholesale stores; 9 OK Value stores and 79 Sentra stores and buying partners.
SHOPPER PROFILE
The Shoprite Group has a broad customer base consisting of some 10 million people, which closely mirrors the demographic profile of the country. The various store formats within the Group cater for all income groups with the Checkers, Checkers Hyper and House & Home stores focussing on the higher income groups and Shoprite and OK Furniture focussing on the broad middle to lower market. The latest format introduced by the Group, Shoprite Usave, focuses on the lower-end of the market.
POSITIONING
The primary business of the Shoprite Group of Companies is food retailing to consumers of all income levels. Management's goal is to provide all communities in Africa with food and household items in a first-world shopping environment, at the lowest prices. At the same time the Group, inextricably linked to Africa, contributes to the nurturing of stable economies and the social upliftment of its people.
MARKET STANDING
Shoprite enjoys a reputation for offering best-value merchandise to consumers at the lowest prices, which they can trust. . . Always. Not only has this been substantiated by independent market research companies, but price surveys conducted by consumer groups and the media regularly confirm that the Group remains the price leader in its field.
Through the years supermarkets in the Shoprite stable have proved to be firm favourites with South African consumers. The latest Trade Search Omnibus study conducted by internationally acclaimed research company AC Nielsen, revealed that 65% of South Africans prefer to do their shopping at the Group's food stores.
The Shoprite group, which now employs 68 987 people which includes 1, 518 graduates, have directly created some 18 000 jobs during the last four years. It has led 62 208 training interventions over the past year, is at the forefront of skills development in its sector. This year alone 625 learnerships were completed-the biggest number of learners to qualify from any one company in the retail sector ever. The Group is also the largest contributor of skills levies to the Wholesale and Retail Sector and Education Training Authority (W & RSeta) and curently boast with a training compliment of 770 management employees.

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