SBW, Inc.

SBW (SSANGBANGWOOL), Inc. is South Korea's largest company specializing in innerwear, which has been leading the development of the Korean textile industry as the leader of the domestic innerwear industry for over 50 years since its establishment in 1963.

The company introduced advanced technologies of an American company Jockey International, Inc. in 1984 to specialize in developing innerwear for the domestic market. Upon the introduction of its own brand TRY in 1987, the company developed the brand into the largest market share brand in innerwear, thereby contributing in the advancement of the domestic innerwear industry and turning it into an industry in which an element of fashion is now emphasized. In addition, the company has been firmly solidifying its status as a company specializing in fashion by introducing various kinds of differentiated brands that meet consumers needs such as a lingerie brand Chaville, an innerwear brand for career women & style, etc.

In 1996, the company took the first step into the international innerwear market by establishing its overseas production base, three local incorporations and manufacturing facilities in Jilin, Yanji and Tumen in China. In addition, the effort to reinforce its core competencies that has been continually made based on the knowledge network, which combines the Chinese production base and the domestic sales network into one, has led to the result of creative technical advancement and production of the worlds top quality 140, 160 and 200 thread count cotton innerwear for the first time.

Additionally, the company is striving to fully meet and satisfy the consumer needs through its strategic marketing activities for the existing line of innerwear brands as well as a lingerie brand Chaville and an innerwear brand for career women & Style to further develop corporate image of being closer to customers to a high-class fashion innerwear company.

A better tomorrow for customers is promised through the will of SBW, Inc. to become the world top company with international brand and design power through its endless self-innovations and cutting-edge technologies, and it will make extensive investments and efforts to be reborn as the nation top company specializing in fashion by creating a new future.

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