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Rabbits are a familiar symbol of the Easter holiday. In the days leading up to it, they appear on television commercials and packages of candy, and stores are filled with stuffed rabbits. It is no surprise that children beg their parents for a bunny of their own. Ill-prepared to care for these unique creatures, their owners often quickly tire of them. In the months following Easter, local humane societies and rabbit rescues are flooded with rabbits, former Easter gifts whose owners no longer want them. The unlucky ones are dumped outside where predators, cars, illness, and injury virtually guarantee an early death.

In 2002, in an attempt to address the problem, the Columbus House Rabbit Society began a campaign to educate the public on the realities of living with a rabbit, and to discourage giving live rabbits as Easter gifts. Using ceramic pins in the form of chocolate bunnies as the symbol, the campaign's goal is to spread the message that rabbits should not be casual purchases and to educate the public about the special needs of these often-fragile creature

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