Under Armour Inc.

About Under Armour

It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Under Armour's mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation.



Copyrights and Trademarks

Federal copyright law prohibits the unauthorized use of text and photographs from Under Armour catalogs, promotional materials, and website. The Under Armour name and logo are registered trademarks and may not be used without Under Armour specific permission. Unauthorized use of either Under Armour copyrights or trademarks could result in civil and/or criminal liability. Under Armour aggressively defends its intellectual property to protect both the consumer and the integrity of the Under Armour brand.



You can purchase authentic Under Armour products only through: 1) our websites, www.underarmour.com and www.uawoman.com, 2) Under Armour factory stores, 3) direct Under Armour catalog sales, and 4) authorized specialty stores. Under Armour does not guarantee the authenticity or quality of purported Under Armour products sold through any other, unauthorized source, such as an on-line auction site.


Frequently Asked Questions

Q: Why was my auction terminated?

A: Under Armour requested the termination of you auction because it has a good faith belief that the merchandise you offered either is counterfeit or otherwise infringes Under Armour intellectual property rights.



Q: Why did ebay list my auction if it violates the law?

A: Unfortunately, ebay does not pre-screen every auction for trademark and copyright violations. The ability to post an auction, therefore, in no way ensures that the auction is legitimate.



Q: Can I describe an item with phrases such as ike Under Armouror nspired by Under Armouror something similar?

A: NO. Intellectual property law prohibits the sale of counterfeit/infringing merchandise. No disclaimer can relieve the seller from liability.



Q: Can I use Under Armour in my auction title or item description even though I am not selling an Under Armour product?

A: NO. This nitial interest confusioninfringes Under Armour trademark.



Q: What if I did not know that the item I was selling was counterfeit or infringing.

A: Ignorance of the law is no defense. It is your responsibility to ensure that your activities do not violate Under Armour intellectual property rights. If you do not, you may subject yourself to criminal and/or civil liability

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