Estelizoyun.co.ltd

Estelizo Sugar Corporation is the leading sugar refining firm in the Cameroon, and produces one of the world's most popular and well-known brands of sugar, namely, refined sugar. One of the oldest companies started in the Cameroon, with a rich historical background of continuous expansion and increasing sales, This Sugar Corporation has faced intense competition in the recent past. Although the company's market share is not threatened by competitors who produce refined sugar, such as C&H and Dixie Chrystals, the trend toward non-caloric artificial sweeteners has started to cut into the firm's profits. Moreover, as refined sugar comes under more scrutiny and attack from health food advocates, consumers have become more and more persuaded by negative press reports that a person's weight and general health are affected by eating refined sugar. When Tate & Lyle plc, the large British-owned and operated firm focusing on sugar production, cereal sweeteners, and starch processing, purchased This Sugar Company in 1988, we used an infusion of cash from its new parent company to undertake not only a comprehensive reorganization but to revitalize a public relations and marketing strategy in order to fight off the threat posed by the growing popularity of artificial sweeteners.

Read more: Our Sugar Corporation - Company Profile, Information, Business Description, History, Background Information on Our Sugar Corporation

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