VE Commercial Vehicles Ltd. (A Volvo Group and Eicher Motors joint venture)

VE Commercial Vehicles Limited owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets.As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited (EML), VE Commercial Vehicles (VECV) incorporates unique abilities to be able to do so. The organization brings together global leadership in technology along with deep knowledge and experience of the Indian commercial vehicle (CV) market.As a company, VECV includes the complete range of Eichers commercial vehicles, components and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus, each of its business units is already wellestablished and backed by a sizable customer base.VECVs portfolio of commercial vehicles includes two product brands with absolutely different market positions yet complementing segment synergies. EicherTrucks&Buseshave a wide offering in the mass market, 5T40T range while Volvo Trucks command a strong presence in the premium, highperformance, heavy duty segments from 25T49T. With a formidable presence in the existing light and mediumduty segments, VECVs main focus is on increasing the penetration and market share of its heavy duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy duty market.VECV is going allout to gear itself in becoming a proactive solutions and service provider meeting all customer needs. This it will do by strengthening each of its product brands as leaders in their respective segments. In the near course, VECV will offer an even more innovative lineup of technologically advanced and ergonomically aesthetic products. Volvos widespread distribution network will facilitate the export of these products to countries worldover and will help VECV bolster its presence in more than 26 countries to where it currently exports. With an improved thrust on retail network development and aftersales service, VECV will soon come to be recognized as a lean organization capable of setting new benchmarks in response times.It is important for VECV, that its growth must also have a positive influence on the industry it serves; ensuring that the industry becomes more efficient, environment friendly, offers safer products and manufactures products that are driver friendly. And this dictum of being the differentiator not only reflects in VECVs approach in the market place but also in its internal workplace moving it to becoming a preferred employer in the industry.VE Commercial Vehicles has over 4000 employees with a sales & support network that spreads across more than 300 points across the country. The companys industrial base includes an integrated commercial vehicle factory in Pithampur producing Eicher trucks & buses along with factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear boxes and gear box assemblies.VECV is jointly managed by Volvo and EML with shared management and equal representation rights on the board of Directors. All management positions are appointed by the board. Mr. Par Ostberg (Chairman, Trucks Asia, Volvo Group) is VECVs chairperson while Mr. Siddhartha Lal is the Managing Director and CEO.Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi.

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