Crunchy Food Industry Sdn. Bhd

We have a wide spread local client base owing to our commitment towards quality and excellence. Our products are customer driven. Our clients vouch for our business ethics and level of commitment. We believe in achieving excellent performance, full capacity utilization and accurate productivity. Our products are sold under the brand of MY NICE and the best that money can buy in their segments. Instead of going by the conventional norms we try to introduce novel tastes and flavors in our products to prevent monotony from setting in alongside, special care is taken to ensure nutritious value of our foods. No wonder, they have attracted praises from the industry & customers alike. Our tasty snacks are produced with no additional fat other than natural fat contents in the pulses and nuts. Our snacks and chips contain very much reduced fat contents. Our products are made hand free and use high quality refined vegetable oil which contains low cholesterol and salt. Our flash baking system naturally reduces the fat contents in the products. By introducing flash baking system, we are able to produce the snacks with the same intensity and without compromising taste, sacrificing the purity of the process or the ingredients. Never complacent, we are continuously developing new and unusual snack products for the discerning customer, ensuring that we remain a competitive force in the quality snack food market and are always able to offer something just a little bit different. Quality is one of the hallmarks of our products. To ensure high quality of food we follow certain measures in our production unit. First, all the raw materials like Tapioca, Potatoes, Vegetable Oils, Pulses, Spices, flavors etc., are checked for quality and the production commences only after the materials are cleared by our Quality Inspectors.
We are able to offer all of our delicious snack products in our MY NICE. Brand or packaged in the customer's own label. During this phase, a great care is taken to ensure that human touch doesn't contaminate the finished products. The part of packaging is fully automatic weighing and filling and totally untouched by hand. All of our products are made to order in small batches using the very best ingredients selected especially for our quality snack food products.
CRUNCHY FOOD INDUSTRY maintains a policy to produce value-added snack food products from fresh agricultural raw materials. Our products marketed under MY NICE brand names becoming increasingly popular with consumers. Product development and adaptation to meet consumer preferences are of prime importance at CRUNCHY FOOD INDUSTRY being one of the main factors that drives a steadily growing market share.
The success of our business and company values are based upon product quality, innovation, effective cost control and the manufacture of snack food products that respond to consumer demand. Crunchy FOOD INDUSTRY is a leader across 3 main segments in the snack food industry-Coated peanuts, Muruku and Tapioca Chips. Maintaining that leadership position requires carefully planned marketing strategies that meet specific goals. We have developed a strong foundation based on experienced and professional marketing and distribution teams and integrated marketing strategies implemented to drive the success of its key brands. Technology has also been utilized to increase effective management and operations, using programs such as Enterprise Resource Planning Software & UBS to streamline the production planning process. We also maintain one of the industry's strictest product inspection programs. With a dedicated quality control staff that is well versed in the latest procedures and standards, inspection of every container prior to shipment, and state-of-the-art laboratory testing for micro-organisms and antibiotics, CRUNCHY FOOD INDUSTRY guarantees its products will meet or exceed internationally accepted industry.

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